For ecommerce founders doing $100K to $5M
10 chapters, 9 playbooks, written entirely by Davie Fogarty after $105M in personal mistakes in ecommerce, paid ads, and operations.
Chapter 1 · The Double Test
"If your budget doubled tomorrow, what breaks first?"
Davie asks it on almost every mentoring call. Whatever comes to mind is your real constraint, and it's probably not traffic. Maybe your AOV is too low. Maybe stock can't keep up. Maybe cash is the choke point.
The answer tells you which chapter to open first.
Look inside
The book is full of hand-drawn diagrams like these, plus plain "do this today" steps.
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What's inside
The one question that maps your real constraint. Ask it, and you stop wasting money on obvious fixes.
Your average order value sets your ad budget ceiling. Raise it, and you can outbid every competitor stuck at the old number.
Why your best-performing ad is dying right now, and the volume system that keeps Meta rewarding your account.
The four automated flows that turn one list into a second revenue channel, and the silent deliverability leak most brands never find.
The four reports that tell you the truth before your bank does, and how to stress-test against a 50% miss.
The two failure modes that kill growing brands: selling out when everything works, and drowning cash in stock nobody wants.
Why cheap help is the most expensive thing you'll ever buy, and the two audits that tell you who to hire next.
The uncomfortable truth about when your website actually matters, and the fold-by-fold anatomy of a page that converts.
How to install AI as a back office that runs your analysis, errands, and creative production, without babysitting it.
The exact order to install all nine systems for your specific stage, from $100K to $10M and past it.
That's the whole map, for $5.
Get instant access — $5 →Who wrote it
Davie is the founder of The Oodie, with $1B+ in sales. This book is the order he'd attack each problem in, written from $105M in his own mistakes in ecommerce, paid ads, and operations.
From inside Daily Mentor
The book is built from the same playbooks our mentors use with members. These are members' own posts from the Daily Mentor community. Names are blurred for privacy.
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Questions
Founders doing roughly $100K to $5M a year in ecommerce revenue. If you're earlier than that, Davie's free YouTube content will serve you better for now. Come back once you've got traction.
It's structured, sequenced, and specific: nine playbooks in the order Daily Mentor's mentors actually use them with real members, with real numbers, not just principles.
You'll be taken straight to a confirmation page with your download link the moment checkout completes. No waiting on email.
Yes. One payment of US$5, no subscription. You'll have the option to book a free call with the Daily Mentor team if you want paid mentorship from ecommerce leaders. Entirely optional.